United Forces of Good 5 (AI-Enhanced Artwork)
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Summary
An original mural-poster created in synergy with AI prompts, part of a series called 'visual conversations with AI'.
Highly versatile and strategic problem-solver specializing in sustainable business development and impact strategy. I guide startups and SMEs in achieving commercial and strategic goals through comprehensive solutions, including website development, strategic planning, impact reporting, and risk mitigation. Leveraging expertise in ESG/CSDDD, branding, and marketing, I drive measurable results and foster innovation, positioning organizations for sustainable growth and market leadership.
Sales Assistant
Brøndby/Nexø, Capital Region/Bornholm, Denmark
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Summary
Managed daily retail operations and inventory across multiple locations, ensuring efficient resource allocation and contributing to a positive customer experience.
Highlights
Managed comprehensive inventory replenishment for high-volume retail environments, ensuring product availability and minimizing waste.
Exercised leadership responsibilities, overseeing operational processes and ensuring adherence to daily performance targets.
Optimized resource allocation to enhance store efficiency and improve overall customer satisfaction.
Cultivated a collaborative work environment, improving team communication and cultural understanding within the store.
Copenhagen, Capital Region, Denmark
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Summary
Led co-creation initiatives for micro-enterprises and SMEs, translating strategic insights into tangible business and social impact through ESG/CSDDD frameworks.
Highlights
Delivered 3x3 hour workshops on branding, brand identity, and ESG/CSR-CSDDD business development to 60-80 international entrepreneurs at The European-Ukrainian Hub.
Developed comprehensive business plans for over 10 SMEs, facilitating strategic growth and market positioning.
Co-founded a socio-economic education platform for Ukrainian refugees, overseeing website content and marketing strategy to expand reach.
Provided expert guidance on ESG/CSDDD frameworks, enabling clients to integrate sustainability into core business operations and reporting.
Marketing Specialist
Copenhagen, Capital Region, Denmark
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Summary
Drove marketing and purchasing initiatives with a focus on integrating sustainability and optimizing customer engagement across multiple channels.
Highlights
Optimized customer journeys and conversion rates across website, social media, and retail channels, enhancing user experience and sales performance.
Conducted in-depth business analyses of suppliers, profitability, and storytelling to strengthen market positioning and drive sustainable growth.
Implemented data-driven strategies to improve marketing campaign effectiveness and purchasing decisions.
Developed and executed marketing strategies that integrated sustainable practices into brand messaging and product positioning.
Copenhagen, Capital Region, Denmark
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Summary
Transformed business ideas into intuitive IT platforms and developed brand identities, focusing on user-centric design for global impact initiatives.
Highlights
Converted complex business concepts into functional IT platforms, ensuring user-friendly interfaces and robust backend systems.
Led comprehensive brand development initiatives, establishing strong visual identities and market positioning for new ventures.
Mapped detailed user journeys for websites and applications, optimizing user experience and conversion funnels.
Contributed to projects enabling individuals and businesses to make a difference for the UN Sustainable Development Goals via smartphone applications.
Social Media & Content Marketing Lead
Copenhagen, Capital Region, Denmark
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Summary
Developed and executed marketing strategies focused on green electronics and circular economy, driving brand visibility and audience engagement.
Highlights
Directed art direction and graphic design for POS materials, flyers, and handouts, ensuring consistent brand messaging and visual appeal.
Developed and launched marketing campaigns, encompassing concept, storytelling, and content creation, to promote sustainable practices.
Contributed to strategic development, aligning marketing efforts with overall business goals for green initiatives and circular economy principles.
Created compelling content strategies for social media, increasing brand engagement and fostering community around sustainable electronics.
Bid Desk / Back Office Specialist
Copenhagen, Capital Region, Denmark
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Summary
Provided critical back office support, leveraging strong data discipline to manage complex information and contribute to a high-performance culture.
Highlights
Managed complex data sets and information flows, ensuring accuracy and integrity for critical business operations.
Contributed to a high-performance work environment by streamlining administrative processes and improving data management practices.
Supported bid management activities, ensuring timely and accurate submission of proposals and documentation.
Implemented efficient organizational strategies to handle intricate operational relationships and information requirements.
Online/Offline Graphic Designer
Copenhagen, Capital Region, Denmark
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Summary
Created impactful graphic designs for digital and print media, contributing to effective advertising and directory services.
Highlights
Designed and optimized visual content for online directories and print publications, enhancing user engagement.
Collaborated with sales and content teams to produce visually appealing advertisements and informational graphics.
Ensured all graphic outputs met strict quality standards and publication deadlines.
Applied strong design principles to improve the clarity and aesthetic appeal of complex information.
Copenhagen, Capital Region, Denmark
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Summary
Designed and produced diverse graphic materials for both online and offline platforms, enhancing brand visibility and communication.
Highlights
Developed a range of visual assets, including digital graphics and print materials, to support marketing and communication strategies.
Collaborated with marketing teams to translate creative concepts into compelling visual designs.
Ensured brand consistency across all design outputs, maintaining high quality and adherence to brand guidelines.
Utilized graphic design software to create engaging layouts and imagery for various campaigns.
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Professional Certification (Mini-MBA)
Sustainable Business Change Management
Courses
Integrating Sustainability, Corporate Social Responsibility (ESG), and Change Management into Business Strategy
Practical and Action-Oriented Methodologies for Responsible Business Practices
Mapping Potential for ESG/CSRD/CSDDD Reporting
Utilizing ESG as a Tool for Bottom-Line Growth, Social Responsibility, and Innovation
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Professional Certification
Digital Marketing & Google SuccessOnline
Courses
Usability and Design: User-centric website design, newsletter distribution, app production
Digital Strategy: Web analysis, goal setting, conversion rate optimization
Search Engine Optimization (SEO & SEM): Organic and paid Google marketing
Social Media: Channel understanding and platform integration
Web Design: CMS systems, plugins, widgets, themes, e-commerce
Google Success Online Certification: SEO, responsive design, re-targeting, content optimization, UX/UI
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Vocational Degree
Graphic Design, Layout & Assembly
Issued By
Danish Business Authority
Impact Strategy, Branding, Marketing Campaigns, Content Marketing, Digital Strategy, SEO, SEM, Google Ads, Social Media Marketing, Customer Journey Optimization, Conversion Rate Optimization, Web Analytics, KPI Tracking.
Sustainable Business Development, ESG/CSDDD, CSR, Business Planning, SME Consulting, Impact Reporting, Risk Minimization, Circular Economy, Supplier Analysis, Profitability Analysis, Stakeholder Engagement.
Graphic Design, Art Direction, UI/UX Design, User Journey Mapping, Brand Development, Web Design, CMS Systems (WordPress), Wireframing, Prototyping, Layout & Montage.
WordPress, Figma, Notion, Meta Business Manager, Canva, Krea.ai, Ideogram.ai, Adobe Creative Cloud, Miro, Hubspot, Google Analytics, Mailchimp, Instagram, Facebook, LinkedIn, Pinterest.
Project Management, Process Optimization, Resource Allocation, Data Discipline, Back Office Operations, Bid Management, Cross-functional Collaboration.
Strategic Thinking, Problem Solving, Mentoring, Workshop Facilitation, Storytelling, Client Relations, Team Leadership.
Mads is professional and has a strategic, creative approach to how to create more and better results for stakeholders. By having insight and working with the entire process from layout and web design, conversion, SEO, and marketing, tangible and measurable results have been achieved regarding commercial and business-critical goals.
Mads has been supporting our start-up company, Aquaid. Mads structured Aquaid's products, making it easier to fit in the complex emergency market (NGO). The bottom of pyramid segment demands not only patience but thoughtful moves and he developed marketing and in sales materials for Aquaid, so we could quickly communicate to investors, NGO's and relations in regard to transporting water and keeping water as long as possible bacteria-free.
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Summary
An original mural-poster created in synergy with AI prompts, part of a series called 'visual conversations with AI'.